In recent years, global demand for durian has grown rapidly—especially in key markets such as China, South Korea, Japan, and Canada. Known as the “king of fruits,” durian is increasingly appreciated by international consumers for its distinctive flavor and rich nutritional content. However, the high cost and complexity of transporting and preserving fresh durian pose significant challenges. As a result, frozen durian—particularly IQF frozen golden pillow durian pulp—has emerged as the ideal export solution. It offers longer shelf life, easier logistics, and better preservation of flavor, texture, and nutrients. According to Vietnam’s Ministry of Agriculture and Rural Development, durian exports reached over US$2.5 billion in 2024, making it one of the fastest-growing export agricultural products. Within this figure, frozen durian accounted for a rising share, with seedless durian pulp and durian paste gaining popularity, especially in the Chinese market.

冷冻榴莲市场深度分析及HA CHAU CORP的高端IQF冷冻系统介绍 近年来，全球对榴莲的需求持续增长，特别是在中国、韩国、日本、加拿大等市场，榴莲正迅速从小众水果走向大众消费。作为一种风味独特、营养丰富的热带水果，榴莲越来越受到国际消费者的喜爱。 然而，新鲜榴莲在运输与储存上的高成本与限制，使得冷冻榴莲（特别是采用IQF速冻技术的金枕榴莲）成为出口市场的理想解决方案。冷冻榴莲不仅可大幅延长保鲜期，便于长途运输，还能最大程度保留水果的口感与营养价值，因此在国际市场上需求强劲。 据越南农业与农村发展部数据显示，仅2024年，越南榴莲出口总额已突破25亿美元，成为越南出口增长最快的农产品之一。其中，冷冻榴莲产品的份额不断扩大，尤其是在中国市场，冷冻去核榴莲和榴莲泥的进口数量大幅上升。 面对这一趋势，具备稳定供应链、高标准加工能力与现代化工厂的企业将在国际市场中占据主导地位。

隨著全球經濟在疫情後強勁復甦，越南農業產業持續展現其作為國民經濟支柱的重要角色。根據越南農業與農村發展部最新數據，2025年前六個月，越南農林水產品出口總額超過 335億美元，同比增長14.3%。其中，農產品類別單獨貢獻了超過 116億美元，展現出巨大的潛力與在全球價值鏈中的強勁韌性。

 As the global economy continues its strong recovery post-pandemic, Vietnam’s agricultural sector remains a cornerstone of national growth, showing impressive momentum. According to the latest data from the Ministry of Agriculture and Rural Development, Vietnam’s export turnover of agro-forestry-fishery products in the first half of 2025 exceeded USD 33.5 billion, a 14.3% increase compared to the same period last year. Of this, agricultural products alone contributed over USD 11.6 billion, reflecting the enormous potential and resilience of this sector in global value chains.

Among the highlights of Vietnam’s agricultural exports is the fruit and vegetable sector, which continues to attract attention from demanding international markets. With favorable tropical climate conditions, diverse plant genetics, and increasingly advanced farming techniques, Vietnam has emerged as a leading fruit supplier in Southeast Asia, exporting to markets such as China, the U.S., the EU, Japan, South Korea, and the Middle East.

Key Fruit Exports: Durian, Mango, Dragon Fruit, Green-Skin Pomelo, and Siam Coconut

Durian – The “King of Fruits” Leading Export Growth

Durian is currently the fastest-growing fruit export from Vietnam. Following China’s approval for official import in 2022, durian export revenue surged from USD 400 million in 2021 to USD 2.3 billion in 2023, and is expected to exceed USD 3.3 billion in 2025. Demand for Vietnamese durian is booming, especially in China, South Korea, and the Middle East, thanks to its superior taste, reliable supply, and modern preservation technologies (IQF, vacuum packaging, block freezing).

Mango – Traditional Fruit Rising to Meet Premium Market Demands

Vietnamese mangoes, particularly varieties like Cat Hoa Loc, Keo, and Green Skin mangoes, have successfully penetrated demanding markets such as the U.S., Japan, South Korea, and Europe. While the total export value of mango remains modest at around USD 250–300 million/year, its future looks bright with increasing demand for GlobalGAP-certified and organic products. Investment in traceability and farming standards is essential for market expansion.

Dragon Fruit – Repositioning After a Period of Overexpansion

Dragon fruit was once Vietnam’s top fruit export, generating over USD 1 billion annually. However, recent years have seen a slowdown due to fierce competition from China and limited market diversification. Vietnam is now focusing on new product lines like red-flesh dragon fruit, dried dragon fruit, and juice to increase added value and access niche markets.

Green-Skin Pomelo – A Rising Star with Great Potential

Since being officially approved for export to the U.S. in late 2022, Vietnamese green-skin pomelo has rapidly gained popularity in international markets including the U.S., EU, and Singapore. With its mildly sweet taste, firm pulp, thin skin, and long shelf life, this fruit has the potential to become a USD 1 billion export item within the next few years, provided adequate investment is made in cultivation areas, post-harvest processing, and logistics.

Siam Coconut – From Traditional Product to Global Beverage Ingredient

Siam coconuts from Vietnam, especially those grown in the Mekong Delta provinces such as Ben Tre, Tra Vinh, and Soc Trang, are exported both as fresh fruit and in value-added forms like frozen coconut water, IQF coconut meat, coconut milk, and fermented coconut drinks. As global consumers increasingly seek natural, healthy beverages, Vietnamese coconut products are gaining attention from international F&B chains and retailers, opening significant growth opportunities.

HA CHAU CORP – A Trusted Leader in Quality and Supply Capacity

Amid the vibrant development of Vietnam’s fruit export industry, HA CHAU CORP stands out as a leading enterprise with a comprehensive agricultural ecosystem encompassing raw material zones, production, processing, and international distribution.

HA CHAU CORP currently operates a modern fruit processing and freezing plant covering over 2 hectares, strategically located in the heart of the Mekong Delta – Vietnam’s largest fruit-growing region. The company has invested over USD 30 million in infrastructure and advanced equipment, including IQF lines, vacuum packaging systems, -40°C deep-freezing technology, and export-standard cold storage facilities.

The company places strong emphasis on input quality by developing GlobalGAP- and VietGAP-certified growing areas, with officially registered plantation and packing codes recognized by international authorities. HA CHAU CORP’s team of highly qualified agricultural engineers works closely with research institutes and global certification bodies to ensure that every product meets the highest quality standards for export.

Thanks to its robust management systems, traceability capabilities, and scalable supply capacity for large international orders, HA CHAU CORP has become a strategic partner to customers across China, South Korea, Canada, Australia, and the Middle East. Beyond being a supplier, the company also offers value-added consulting services to help clients develop and promote Vietnamese fruit brands abroad.

Conclusion

Agricultural exports – especially fruit – are a major driver of Vietnam’s economic growth in an era of deepening global integration and free trade agreements. To unlock its full potential and overcome challenges such as technical barriers and strict import standards, Vietnam needs strong collaboration between government policy and capable private-sector enterprises.

In this context, companies like HA CHAU CORP play a pivotal role—not just as exporters but as value creators—ensuring that Vietnamese fruits are produced sustainably, processed professionally, and delivered with reliability and excellence to the world market.

Vietnam’s Tropical Fruit Paradise: A Bountiful Land of Flavor, Color, and Opportunity

1. A Land Blessed by Nature

Nestled in the heart of Southeast Asia, Vietnam is a country of remarkable biodiversity, enriched by fertile river deltas, tropical sunshine, and generous rainfall. These natural blessings have given rise to a truly extraordinary range of tropical fruits, many of which are enjoyed not only by locals but increasingly by consumers around the world.

From north to south, Vietnam’s varied microclimates and soil types allow farmers to cultivate a vast and colorful array of fruits—each with its own unique flavor, aroma, and cultural significance. Whether growing on the red basaltic soils of the Central Highlands or in the rich alluvial deposits of the Mekong Delta, fruit trees thrive in Vietnam’s warm, humid conditions.

Vietnam is not just a producer of tropical fruits—it is a paradise of fruit diversity, with both volume and variety rarely matched anywhere else in the world.

2. A Symphony of Flavor and Color

Step into any Vietnamese marketplace, and your senses will be overwhelmed—in the best way possible. Here, fruits aren’t just commodities; they are expressions of the land, deeply embedded in daily life, culinary traditions, and export ambitions.

Some of the country’s most beloved and widely grown fruits include:

• Mangoes (Xoài): Grown abundantly in the southern provinces, Vietnamese mangoes range from sweet and creamy to tangy and crunchy. Varieties like Cat Chu and Hoa Loc are favored for both fresh eating and export.

• Longan (Nhãn): Small, round, and juicy, longan is known for its fragrant sweetness and translucent flesh. It’s widely cultivated in the North and Mekong Delta.

• Lychee (Vải thiều): With its ruby-red skin and floral, juicy interior, lychee is a seasonal delicacy from the northern provinces such as Bac Giang and Hai Duong.

• Pomelo (Bưởi): A cousin of the grapefruit, Vietnamese pomelo comes in both sweet and slightly tart varieties. The “Da Xanh” variety is especially prized for its fragrance and seedless flesh.

• Coconut (Dừa): Found primarily in Ben Tre province, coconuts from Vietnam are known for their sweet water and versatile applications—from fresh drinking to frozen coconut meat and cream.

• Passion fruit, papaya, jackfruit, bananas, guava, dragon fruit—the list continues, showcasing just how rich Vietnam’s fruit basket really is.

These fruits are not only staples of the domestic market but have also become key drivers of Vietnam’s agricultural export economy, with increasingly stringent focus on quality, safety, and market-driven cultivation.

3. Durian: The King Among Tropical Fruits

Among Vietnam’s fruit treasures, none captures attention, admiration, and curiosity quite like durian—a fruit often called the “king of fruits” in Southeast Asia.

Known for its spiky shell, pungent aroma, and creamy, custard-like flesh, durian divides opinions but commands devotion from those who fall in love with its bold character. In Vietnam, durian cultivation has exploded over the last decade, particularly in the southern provinces of Tien Giang, Dak Lak, Lam Dong, and Dong Nai.

Vietnam’s main durian varieties—Ri6 and Monthong—are highly regarded for their balance of sweetness, softness, and complex aroma. Ri6, in particular, is known for its deep yellow flesh and distinctive flavor, making it especially appealing to consumers in China and across Southeast Asia.

In 2022, after years of bilateral negotiations, Vietnam gained official market access to export fresh durian to China, under strict phytosanitary protocols. This historic agreement unlocked enormous opportunities and marked a turning point for the industry.

Today, beyond fresh durian, frozen durian products are rapidly gaining ground, offering consumers year-round access to this iconic fruit with the convenience of long shelf life and international shipping. Frozen durian, when properly processed and packaged, retains nearly all of its original taste and texture—allowing durian lovers around the world to enjoy Vietnam’s finest exports.

4. From Farm to Factory: The HA CHAU CORP Advantage

While nature provides the fruit, it takes vision, expertise, and infrastructure to turn that bounty into export-ready excellence. That’s where HA CHAU CORP comes in—a leading Vietnamese company specializing in the processing and export of high-quality tropical fruits, with a focus on frozen durian.

Founded by a team with deep experience in agriculture and international trade, HA CHAU CORP is headquartered in the heart of the Mekong Delta, close to the largest durian-growing zones in the country. The company operates a modern production facility equipped with:

• ✅ High-capacity IQF (Individually Quick Frozen) technology, preserving texture and flavor.

• ✅ Cold storage systems designed for long-term preservation and efficient logistics.

• ✅ Cleanroom processing areas meeting HACCP and ISO standards.

• ✅ Skilled teams overseeing sorting, grading, packaging, and quality control at every step.

But beyond technology, what sets HA CHAU CORP apart is its commitment to sourcing directly from certified farms, working hand-in-hand with growers to ensure consistent quality, traceability, and adherence to food safety regulations. This close connection to the farming base allows HA CHAU CORP to tailor its products to the preferences of different international markets—whether in China, Korea, Japan, Australia, or the Middle East.

Today, HA CHAU CORP exports a wide range of tropical fruits in fresh and frozen forms, including:

• Frozen durian pulp and segments

• Frozen coconut water and meat

• Frozen mango and passion fruit

• Pomelo and jackfruit, cut and packed as per market specifications

With exports to over 20 countries and growing, HA CHAU CORP is helping put Vietnamese fruit on the global map—not just as an agricultural product, but as a trusted, high-value commodity.

5. A Promising Future for Vietnamese Fruits

As global demand continues to rise for natural, nutritious, exotic fruits, Vietnam is poised to become a leading supplier of tropical fruit to the world. With its natural advantages, diverse crop base, and a new generation of companies like HA CHAU CORP leading the charge in processing, technology, and export strategy, the future is bright.

However, to sustain this momentum, the industry must continue to invest in:

• Cold chain and logistics infrastructure

• Market-driven farming practices

• Food safety and certification systems

• Branding and promotion of Vietnamese fruit identity

In this journey, durian stands at the forefront—a bold symbol of Vietnam’s potential in the global fruit trade. And with experienced partners like HA CHAU CORP, global buyers can trust that behind every shipment lies quality, care, and commitment from farm to fork.

From Farm to Global Market: Why Deep Expertise and Technology Are the Backbone of High-Quality Agricultural Exports

In today’s increasingly competitive global food market, delivering high-quality agricultural products is no longer just about growing fruit and sending it abroad. To truly meet the demands of international consumers—who expect consistency, food safety, traceability, and taste—producers must adopt a holistic approach, starting from the planting zone all the way to the final product.

For companies operating in sectors such as durian, mango, coconut, or other tropical fruits, success depends heavily on their ability to control the entire value chain, from farm-level management, to technical know-how, and the integration of modern processing technologies.

1. The Foundation of Quality: Strong Farming Zone Management

The journey of a premium export-quality fruit begins at the farming zone. The soil, climate, irrigation, cultivation methods, and even the time of harvest all affect the final quality of the product. Without tight control and collaboration at the farming level, no amount of post-harvest processing can make up for a poorly grown crop.

Proper farming zone management includes:

• Selecting the right varieties based on market preference (e.g., Ri6 and Monthong durian for Chinese and Southeast Asian markets).

• Implementing Good Agricultural Practices (GAP) to ensure safety, traceability, and environmental responsibility.

• Training farmers in pruning, fertilization, pest control, and harvest timing.

• Monitoring and evaluating crop health regularly through both human inspection and digital tools like satellite monitoring or drone imagery.

A company with deep roots in the farming region has the advantage of predictable supply, better quality control, and closer alignment with market needs.

2. The Value of Experience and Market Understanding

Producing fruits for export is not just a matter of agriculture—it is a form of market-oriented production. This means understanding:

• What flavor profile, sugar content, and texture international buyers prefer.

• What kind of packaging, ripeness levels, and shelf life are required by different countries.

• What certifications and standards (e.g., GlobalG.A.P., HACCP, ISO) are mandatory in each destination.

Companies with years of hands-on experience in international trade and a deep understanding of consumer trends are able to fine-tune their products accordingly. They don’t just grow fruit—they design a product that meets precise expectations of wholesalers, retailers, and end consumers.

This insight helps prevent costly mistakes such as exporting fruit that is too ripe, too green, or not suited to a particular market’s taste.

3. The Role of Modern Machinery and Technology

Even with the best fruit, poor handling can lead to waste, contamination, or degradation in quality. That’s where modern machinery and post-harvest technologies play a critical role. A professional export facility must have:

• Sorting and grading machines to ensure visual and weight uniformity.

• Washing and sanitizing systems to remove surface residues and bacteria.

• IQF (Individually Quick Frozen) or blast freezing technology to lock in freshness for frozen exports.

• Vacuum and modified atmosphere packaging to extend shelf life for fresh exports.

• Cold storage and cold chain logistics to maintain optimal temperatures during storage and transportation.

Automation and data-driven processes also allow for greater consistency, cost efficiency, and traceability—all crucial factors in meeting international standards.

4. Meeting Consumer Expectations in a Globalized Market

Today’s consumers, especially in high-value markets such as China, Korea, Japan, the EU, and North America, are more informed and selective than ever. They demand:

• High visual appeal

• No pesticide residues

• Consistent taste and texture

• Traceability from farm to fork

• Certification of food safety and ethical practices

These demands can only be met through deep vertical integration, which means overseeing every step of the process—from variety selection and farm management to harvesting, processing, packaging, and export documentation.

Meeting these expectations is not just about compliance—it’s about building trust, retaining buyers, and sustaining long-term market access.

5. HA CHAU CORP: Turning Expertise into Export Excellence

A prime example of how these principles are applied in practice is HA CHAU CORP, a trusted name in the production and export of fresh and frozen tropical fruits from Vietnam.

With over a decade of experience, HA CHAU CORP combines agronomic expertise, advanced processing technology, and a market-focused mindset to deliver premium-quality products to more than 20 countries.

Key strengths of HA CHAU CORP include:

• ✅ Close partnerships with farming zones: Working directly with farmers to ensure sustainable practices and consistent supply.

• ✅ In-house quality control teams: Conducting field inspections, residue testing, and ripeness grading before harvest.

• ✅ Modern factory infrastructure: Equipped with high-tech IQF lines, sorting equipment, and cold storage compliant with HACCP and ISO standards.

• ✅ Customized product development: Adjusting cuts, packaging, and freezing techniques based on each customer’s requirements.

By overseeing the full value chain and combining knowledge with modern tools, HA CHAU CORP consistently delivers fruit products that meet international expectations in taste, safety, and quality.

6. Conclusion: Investing in the Full Chain Is No Longer Optional

In a fast-moving, competitive export environment, the key to long-term success is clear: those who manage the full chain—from farm to factory to market—with expertise and technology will lead the way.

Consumers no longer just want “Vietnamese fruit”—they want high-quality, traceable, safe, and convenient products that suit their lifestyle and taste. Delivering that requires vision, experience, and constant innovation.

Companies like HA CHAU CORP show that with the right combination of local knowledge, international insight, and technological strength, Vietnam’s agricultural products can truly shine on the global stage.

Vietnam’s Durian Export Industry: Unlocking the Frozen Gold of Southeast Asia

1. Vietnam’s Growing Role in the Global Durian Trade

Durian, often referred to as the “King of Fruits” in Southeast Asia, has become one of the most sought-after tropical fruits globally. In recent years, Vietnam has emerged as a rising star in the international durian market, challenging traditional exporters such as Thailand and Malaysia.

The country’s unique climate conditions, especially in the Mekong Delta, Central Highlands, and Southeastern provinces, create an ideal environment for durian cultivation. As of 2024, Vietnam has cultivated over 130,000 hectares of durian, with an estimated annual production of over 1 million metric tons. This volume is expected to grow due to increasing domestic investment, government support, and soaring international demand.

Vietnam’s most popular export varieties—Ri6 and Monthong—are favored for their creamy texture, sweet flavor, and strong aroma. With the growing adoption of VietGAP and GlobalG.A.P. standards, as well as improvements in post-harvest handling and packaging, Vietnamese durian is gaining a solid foothold in export markets.

2. Frozen Durian: A High-Value Market Segment with Global Reach

One of the most promising sectors in Vietnam’s durian industry is the frozen durian market. While fresh durian exports dominate headlines, frozen durian products are quietly reshaping the global landscape. With longer shelf life, year-round availability, and fewer import restrictions, frozen durian is increasingly preferred by international buyers, particularly in China, Korea, Japan, Australia, and the Middle East.

Modern processing technologies such as Individually Quick Frozen (IQF) and block freezing allow processors to preserve the durian’s original flavor, aroma, and texture. These advancements have elevated frozen durian from a niche product to a globally recognized export commodity.

In 2022, China signed a protocol with Vietnam for official fresh durian exports, but frozen durian has already been present in this market through other formal and informal channels. Today, with enhanced food safety compliance and stronger cold chain logistics, Vietnamese frozen durian is expanding rapidly, offering an excellent solution for high-volume buyers and distributors who seek consistency and flexibility.

3. Market Potential and Global Demand Trends

The global frozen fruit market is projected to grow at a CAGR of over 6% through 2028, with frozen durian poised to capture a substantial share. The key drivers include:

• Changing consumption habits: Urban consumers prefer ready-to-eat, convenient, and nutritious fruit products.

• Cold chain and e-commerce expansion: Advanced logistics now enable delivery of frozen products across borders within days.

• Growing Asian middle class: Higher disposable income is driving demand for exotic and premium fruits like durian.

• Year-round supply: Frozen durian ensures access to off-season products, enabling consistent availability in foreign markets.

Vietnam is geographically well-positioned, close to key importers like China, South Korea, and Japan. Additionally, Vietnamese durians are often more competitively priced than their Thai counterparts, making them appealing to a broader market segment.

4. Challenges and Barriers to Overcome

Despite the promising outlook, Vietnam’s durian export sector faces several key challenges:

• Quality control inconsistency: Variations in farm practices, post-harvest handling, and freezing techniques can lead to uneven product quality.

• Cold chain limitations: Many areas still lack sufficient refrigerated transport and storage infrastructure, especially for rural collection points.

• Stringent import regulations: Different countries require specific phytosanitary and safety certifications that can be costly and complex to obtain.

• Global competition: Thailand and Malaysia have long-standing trade relationships and brand recognition in major markets.

To overcome these barriers, the Vietnamese durian industry must invest in standardization, infrastructure, branding, and international partnerships.

5. HA CHAU CORP: A Trusted Leader in Vietnam’s Frozen Durian Supply Chain

Among the companies driving innovation and quality in Vietnam’s durian export sector is HA CHAU CORP. With over a decade of experience in the sourcing, processing, and exporting of tropical fruits, HA CHAU CORP has built a strong reputation for reliability, scale, and international professionalism.

Located in the heart of the Mekong Delta—Vietnam’s durian-growing hub—HA CHAU CORP operates a state-of-the-art processing plant equipped with:

• ✅ Modern IQF and block freezing systems imported from Sweden.

• ✅ Large-capacity cold storage meeting international hygiene and temperature control standards.

• ✅ Advanced sorting and packaging lines, ensuring uniformity and visual appeal.

• ✅ Compliance with HACCP, ISO, and other food safety standards required by global buyers.

The company sources its fruit directly from certified farms, ensuring traceability and freshness from farm to freezer. With a strong network of partners across Asia, HA CHAU CORP currently exports to over 20 countries, including China, Korea, Australia, and the Middle East.

What sets HA CHAU CORP apart is its commitment to quality, transparency, and long-term cooperation. Whether you are an importer, distributor, or retailer, HA CHAU CORP offers tailored solutions to meet your volume, quality, and delivery needs.

6. Outlook and Strategic Opportunities

Looking ahead, Vietnam’s durian export industry is poised for exponential growth—particularly in the frozen segment. By leveraging its natural advantages, proximity to key markets, and a growing base of professional processors like HA CHAU CORP, Vietnam has the potential to become a global leader in frozen durian.

To seize this opportunity, the industry must focus on:

• Improving cold chain logistics at the national level.

• Building durian branding that distinguishes Vietnamese products.

• Expanding processing capacity and compliance certification for export.

• Forging deeper trade agreements to reduce market entry barriers.

Conclusion

Vietnam’s durian industry stands at the threshold of global success. With growing demand for both fresh and frozen durian, supported by favorable production conditions and capable exporters like HA CHAU CORP, the future is bright. By addressing key challenges and capitalizing on new opportunities, Vietnam can position itself as a premium and reliable supplier of frozen durian to the world.